Ranlet said that « he kept getting passed over time and time again. » Seven adoptions failed in the space of two months for various reasons.
However, Martin’s adoption was influenced by a number of other factors as well. He also tested positive for heartworms, which put prospective adopters on edge.
The SPCA team made the decision to try something new to spread the word about Martin after the seventh adoption fell through.
We came to the conclusion that we needed to use the internet to urge our community to help us share him and place him in a family, according to Ranlet.
Martin did, in fact, get the attention he needed with just one Facebook post describing his story and included two pictures of his adorable teddy bear face.
Ranlet claimed that « posting on Facebook made all the difference. » « Thousands of people shared his article, and all of a sudden we had people calling, emailing, etc. about it. »
After Martin’s tweet went viral, the senior dog’s adoption applications were fully booked in less than 48 hours.
